Monday, October 31, 2011

Making a personal connection

At a recent craft show advertising 3 B Street, I was delighted with the quality and craftsmanship of handmade products.  The vendors were passionate about their products and excited to have an online presence to sell.  We're all trying to make a living and mutual support is appreciated.  I completely understand and can relate to what it's like selling at a booth and making those personal connections with customers, hoping for their returned service.  But, its unpredictability is equally satisfying.

Setting up your online store will be simple and logical, which is a consistent goal of 3 B Street.  3 B Street will guide and promote vendors to sell online. As sales grow, store assistance is provided through the Job Place tab, which connects vendors with local personnel at your discretion, further supporting your community.

I will continue to support and  make that personal connection to help buyers and sellers, accept suggestions, and continually improve.  That is the primary motivation for the creation of 3 B Street.

Monday, October 24, 2011

What's in a name?

3 B Street.  Yes, that's the official name of the handmade centralized marketplace.  Not only is it difficult to find a name online that's not already taken, but has meaning and vision.  I wanted a "street" name of sorts because the site looks like an outdoor shopping mall, with a sidewalk, windows, and awnings.  I wanted it to be aesthetically pleasing for a customer to browse and shop.  And why the "B"?  Well, my last name is Barron, so thought it was relative, and the "3" was my husband's number, as well as believing in the "Theory of 3's".  In addition, I think it gives the visual of a street and a memorable actual location, such as an address.  The combination of these elements actually phonetically rhymes too, so it's catchy, and easy to remember.  So, the only thing left is building name brand recognition.  Now that you're got it memorized, help me spread the word...3 B Street.

Starting a company...

is both challenging and exciting, an array of mixed emotions!  Without passion, I wouldn't be able to do this!  My idea developed though my personal experience selling whatever I enjoyed making (greeting cards, dog collars, headbands, etched glass, etc) at farmer's markets.  Through meeting people there, vendors and customers, I realized there's definitely a market for an exclusive, handmade marketplace.  And thanks to some other successful sites, although few and far between, that have paved the way! 

I decided to combine my love for creativity with what I learned in college at Indiana University and IUPUI with my Business and Computer Information Systems degrees.  I've collaborated with a few programmers, designers, and some great writers to create something really unique and special.

The website is expected to be "live" in about a month, but as soon as we get closer, I'll start an official countdown!  I'll post progress and status updates, successes, and challenges along the way, so if you're interested in shopping, selling, or browsing handmade items, please feel free to follow...we'd love for you to be a part of this experience!