Thursday, July 19, 2012
To be free, or not to be free. That is the question.
Finding the happy balance between cost and value is a challenge. We all measure that value differently and have to weigh out the cost versus benefit. I recently came across a discussion thread where a crafter said she didn't "believe in paying anyone for her personal work and helping put money in somebody else's pocket". I wonder if the suppliers she buys from feel the same way. If so, then we'd all be out of business. Fortunately, most support a collaborative environment.
In reality, a service is just that, where you pay somebody else with a greater expertise to do the work. Some handmade sites are offering completely free accounts because they simply want to support Crafters and Artists. The implication is that the rest of us don't, but that is hardly the case. Establishing 3 B Street involves support staff, advances in technology, an immeasurable amount of time, new resources, advertising, design, legal advice, a formal business plan, and much more. Providing a professional service requires a serious commitment.
Premier sellers and customers are willing to pay for exceptional service. 3 B Street will be an exclusive venue where sellers won't be over saturated, and customers will find high quality products easily without having to browse thousands of products. There is an absolute value to pay for this service to achieve your desired outcome.
The old adage "time is money" has substance. But so does creating a high quality, customized, user friendly, well supported website. Hopefully the benefits that 3 B Street offers will provide the balance you're seeking.