Tuesday, November 27, 2012

Branding 3 B Street

I must be on the right track because I saw this video on CBS Sunday Morning this past weekend featuring, Ron Johnson, CEO of JCP, also known as JCPenny. He discussed the makeover JCP is about to endure.  Take a look at the video below:
video

3 B Street's name was created to be just that - a meeting place, a destination for high quality products, and an experience.  We are branding ourselves as the "Nordstrom (sorry, JCP) of Etsy."  3 B Street will have the exclusive feel of "Nordstrom's" with only the best products, features, and customer service.  Eventually sellers will exclaim, "How did you get on there? I want to sell there too!"  3 B Street will become a status quo with a group of elite, handmade sellers who offer great service, take pride in what they sell, and do so with impeccable skills.

The experience will include a personal connection, also common of typical "meeting places."  The entire experience, whether online or at markets and shows will be exhilarating, classy, and high quality, which is exactly how 3 B Street is branding themselves.  I guess great minds do think alike.  Thanks for affirming, Ron Johnson.

Wednesday, November 7, 2012

Going Live...

3 B Street officially went live at the end of Sept 2012.  What a journey and an exciting one at that. We've built the site from ground up.  No templates, no cheat sheets, no rules.  Simply by imagination, creativity, and listening to my heart.  Now comes the hard part.  Getting others to share my passion.  Over the last several months I've been attending fairs, shows, and markets to find the creative people. I've met some truly talented artists and gotten nearly 99% positive feedback, which continues to motivate me.  I know I'm doing the right thing and that there's a need in the market for sellers to succeed and buyers to find those special, pre-selected products.

In just a little over a month, we've got 70 users.  Not bad for a fresh start!  But, we're nowhere NEAR finished.  With the upcoming holidays, I'd like to get about 300 members by the end of the year.  My passion is not technology or even creativity, but helping people succeed and watching others grow their business as I have mine.  Providing support and resources means more to me than the almighty dollar.  I promise to never lose sight of that goal nor lose my integrity in the meantime.

I just need your help in spreading the word.  Remember to like us on www.facebook.com/3bstreet, follow us on www.twitter.com/3bstreet and share your findings.  Search through the site, tell your artist friends, and best of all BUY products on www.3bstreet.com.  Not only will you make me happy, you'll make my seller happy, and most importantly, yourself happy.

I'm in this for the long haul.  Come join me...